AUSARIA
BRAND STORY
Ausaria is a New York-based company providing Talismans & Jewelry designed according to ancient Kemetic Cosmology. In the wake of a beloved artisan, Shekhem Raar Mesh User (Jay Barker), Enensa Amen continued his trade-craft. As a two-decade long student of Southern and Eastern culture, Ausaria Talismans align with Kemetic, Yogic, Taoist & Astrological science, while providing beautiful adornment for the lay patron.
"It's not jewelry, they're talismans." - Sheps Raar.
A proclamation by a resident master artist and historian, known to the world as Sheps Raar Mesh User. Sheps Raar dedicated his life to mastering the visual arts of Taui (Ancient Egypt). He has provided talismans for meditation practitioners for approximately three decades. He was one of not many in the world that partook in the ancient art in its full form, which included adept knowledge of the Paut Neteru cosmological system. When he passed away in the early 2000s, his community service would not be easily replaced. Enensa Amen's father, Sheps Raar's teacher and close friend, R. Amen, suggested that Enensa Amen pick up the trade in Sheps Raar's stead. E.Amen attended G.I.A. in NY's Diamond District, learned how to use over 100 bench-jeweler tools and continued the talisman craft, initially just for privy patrons. Early 2021, Amen launched a beta capsule of public-facing pieces under a brand called Ausaria.
You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). All good advertising copy is comprised of the same basic elements.
COPYRIGHT 2021, ENENSA AMEN. ALL RIGHTS RESERVED. THE ABOVE IMAGES MAY NOT BE REPRODUCED OR DISTRIBUTED WITHOUT WRITTEN CONSENT FROM ENENSA AMEN.
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